I'm Dalton Crowell, a graphic design graduate interested in the intersection of user experience, visual identity, and thoughtful project delivery. I bring a visual-design foundation, client-service experience, and a practical approach to solving problems.
Alongside my design education and independent projects, I bring professional experience supporting client relationships, reviewing account information, and managing time-sensitive requests.
Waystar
Served as a point of contact between Waystar and key clients and partners. Responded to phone and email inquiries, reviewed account information, and managed competing priorities while working to meet urgent deadlines.
Working directly with clients strengthened my ability to listen, clarify requests, communicate clearly, and prioritize competing needs. I bring those habits to design work, collaboration, and project delivery.
I bring a visual-design foundation to digital experiences and creative workflows—balancing how something looks, how it works, and how it gets delivered.
I hold a Bachelor of Fine Arts in Graphic Design. My approach combines visual storytelling, clear communication, curiosity, and organized execution. I enjoy moving from an early idea to a considered design system and a well-prepared handoff.
I'm interested in opportunities across UX/UI design, graphic design, and creative project coordination where I can keep learning and contribute to meaningful work.
I start by clarifying the problem and audience. I explore options, make the structure understandable, refine the visual system, and check the details before delivery.
These projects include academic work, independent concepts, and simulated exercises. Each case study identifies its context and distinguishes completed work from proposed next steps.
A brewery website redesign exploring clearer navigation, stronger storytelling, and a more connected path to beer, location, and visitor information.
Explore case study ↗A digital experience redesign focused on bringing related web destinations into a more consistent, recognizable experience.
Explore case study ↗A mobile-first parking discovery concept focused on making options easier to compare and understand.
Explore case study ↗A flexible identity for a neighborhood discovery brand, built around editorial clarity and local character.
Explore case study ↗A practical delivery framework for coordinating a multi-channel creative campaign from kickoff to handoff.
Explore case study ↗A website redesign exploration for a brewery brand—bringing its story, beer, and visitor information into a clearer digital experience.
New Albanian Brewing Company and Fistful of Ale visited my campus with their food trucks. I enjoyed the food and drinks, but I also noticed the brands through a designer’s lens. When I later explored their websites, the contrast stood out: the in-person experience felt inviting, while the websites felt dated and difficult to navigate—even to someone who is comfortable with technology.
I chose the businesses for an independent class project and presented a redesign concept to my class. My goal for New Albanian was to explore how the website could make the brewery’s story, food and drink offerings, promotions, gallery content, and practical visitor information easier to discover.
Group information around common visitor needs: learn about the brewery, explore what is offered, browse imagery, and plan a visit.
Use the original wireframe to explore page hierarchy and navigation before developing the desktop and mobile screen concepts.
Carry the content structure across screen sizes so the experience remains understandable on both desktop and mobile.
Concept direction: make the brewery's identity and key visitor paths easier to discover, while giving its beer and story room to speak.
The redesign explored how a brewery website could help visitors understand the brand and quickly reach the information they came for. Beer discovery, the brewery story, visiting details, and related destinations all compete for attention if the site structure is not clear.
Create a more coherent website experience with a recognizable visual voice, an understandable navigation system, and clear routes to the brewery's most important content.
The concept organizes the experience around four visitor needs: learning about the brewery, exploring its beer, finding visit information, and reaching online or shop-related content. The proposed structure is presented as a design direction rather than a record of a launched website.
The portfolio presentation uses a warm, brewery-inspired palette, editorial serif display type, and restrained navigation details. The mockup is a newly composed presentation visual—not a claim that this exact screen was part of the original deliverable.
No usability-test results or post-launch analytics are claimed in this refreshed presentation.
The original evaluation sheet is shown as a project artifact. It is not used here to claim validated research findings or usability outcomes.
Selected original sketches, screen designs, brand imagery, and evaluation material from the class project.
A digital redesign concept exploring how related brand destinations could feel more connected through clearer navigation and a consistent visual system.
The same campus event inspired both redesign concepts, but each project had a different focus. For Fistful of Ale, I explored how related destinations and content could feel more connected through a shared structure and a more consistent visual language.
For this class project, I explored how visitors might move between brand information and practical content, including membership, food and beverage information, events, catering, and bookings. I developed the concept independently and presented it to my class; the work was not commissioned by or launched for the business.
Use a shared navigation approach and recognizable page patterns to make relationships between destinations easier to understand.
Give practical visitor tasks and key content—such as membership, events, catering, and bookings—a clearer place in the experience.
Apply a consistent visual hierarchy across desktop and mobile concepts while keeping the brand’s own character.
A refreshed visual direction designed to make the brand feel connected across its digital touchpoints.
The project explored a familiar digital-brand problem: when related parts of a brand live across separate websites or experiences, users can encounter inconsistent navigation, visual language, and content structure. The redesign aimed to make those destinations feel more connected.
Bring the experience under a clearer visual and navigational system, so visitors can understand the brand, explore its content, and move between related information without feeling as though they have left the same experience.
A connected design system can reduce the cognitive work of learning multiple navigation patterns. It also gives the brand a more coherent presentation. The actual impact would need to be evaluated through user testing and, if launched, analytics.
The case-study presentation uses a warm, craft-inspired palette and editorial typography. The featured visual is a portfolio mockup created to present the concept, not a screenshot of a live website.
No completed usability testing, live consolidation, or measured performance improvements are claimed here.
These recommendations reflect my design interpretation of the supplied sketches and screens; they are not usability-test findings or measured outcomes.
Selected wireframes and interface presentations from the original class project.
Helping drivers make a more informed parking choice by bringing the details that shape a decision into one clear experience.
Parking decisions can involve several variables: location, price, time window, entry instructions, restrictions, and whether a space can be reserved. The concept explores how to make those variables easier to scan before a driver commits.
How might we help a driver compare parking options with enough clarity to choose confidently—without implying that availability data is live when it may not be?
Desk research references: ParkMobile's public parking-payment information and SpotHero's public FAQ. This review informed the concept; it was not primary user research.
Proposed next step: interview drivers who have recently parked in unfamiliar areas. Ask about their last parking decision, the information they checked, and what created uncertainty. Follow with task-based sessions using the prototype.
Working assumption: the primary user is a driver who needs to park somewhere unfamiliar and wants to understand cost, walking distance, restrictions, and confidence in the listing before committing. This is a proto-persona hypothesis—not a validated research finding.
Proposed validation: recruit five to seven people who have parked in an unfamiliar area within the past three months. Ask them to describe their last parking decision before showing the concept.
| Usability task | What I would observe | Potential signal |
|---|---|---|
| Find parking within a stated budget and walking distance. | Search completion, backtracking, and filter comprehension. | Can the participant identify a suitable option without help? |
| Compare two facilities and choose one. | Whether price, restrictions, and walk time are noticed. | Can they explain their choice using the displayed details? |
| Explain the availability label. | Interpretation of “unverified,” “estimated,” and update time. | Do they understand what is and is not confirmed? |
| Locate entry instructions and next steps. | Findability of entrance, payment, and directions. | Can they describe what happens after selecting an option? |
A visual identity concept for a neighborhood discovery guide that celebrates independent places through useful information and an editorial point of view.
Create a recognizable identity for a digital guide to independent shops, makers, cafés, and neighborhood experiences. The system must feel warm and distinctive while remaining readable and adaptable across social, print, and web.
People who like discovering local businesses may respond to recommendations that feel curated and specific rather than generic directory listings. This is a strategic hypothesis to validate through interviews and concept feedback.
Find the places that make a neighborhood feel like itself.
Positioning statement: For curious locals and visitors who want a more thoughtful way to discover independent places, Fieldnote is a neighborhood guide that favors useful context and a human editorial voice over endless generic listings.
Personality: curious, grounded, observant, welcoming. Avoid overly precious language or a luxury tone that could make local discovery feel exclusive.
Proposed validation: show two or three identity directions to a small group of intended users. Ask what kind of service they expect, what feels memorable, and what is difficult to read. Then test the selected direction in realistic contexts, including a small social avatar, a longer place description, and a printed guide. No preference testing has been conducted.
A lightweight operating model for delivering a coordinated creative campaign with clear ownership, review points, and a dependable handoff.
A small organization needs a coordinated campaign across a digital flyer, social feed creative, story format, and landing-page update. The delivery challenge is to keep the message and visual identity consistent while managing dependencies, reviews, and deadline risk.
Kickoff → research & direction → design production → review & revisions → QA and delivery.
In scope: one campaign concept, one master visual direction, one digital flyer, three social feed adaptations, two story frames, and a landing-page hero update.
Out of scope: paid media buying, website development, photography production, and ongoing community management. These exclusions protect the schedule and clarify what the handoff does not include.
| Workstream | Project lead | Designer | Content owner | Approver |
|---|---|---|---|---|
| Brief and scope | Responsible | Consulted | Consulted | Accountable |
| Visual direction | Consulted | Responsible | Consulted | Accountable |
| Copy and factual checks | Informed | Consulted | Responsible | Accountable |
| Final export and handoff | Responsible | Responsible | Consulted | Accountable |
One person may hold multiple roles in a small team; the key is to make accountability explicit.
If a new deliverable is requested after design production begins, log the request, reason, owner, effort, and schedule impact. The approver then chooses to add time, remove another deliverable, or defer the request to a later phase. This prevents hidden scope growth.
A foundation in visual communication, supported by hands-on practice with UX methods and project planning.
Tools I use across visual design, prototyping, website building, and collaboration.
I'm open to opportunities in UX/UI design, graphic design, and creative project coordination.
Prefer a document? Download a PDF version of my portfolio to review or share.
This portfolio includes academic projects, self-initiated concepts, and simulated exercises. Where desk research is used, it is identified as such. No client engagements, completed user interviews, product launches, or measured business results are claimed unless explicitly stated.